SSAM COMMERCIAL
MEDIATION PANEL

ALAN HOWARD, ESQ.
SSAM ADR Commercial Mediator
Partner | Perkins Coie, LLP

Seasoned trial attorney, Alan Howard, Partner, Commercial Litigation at Perkins Coie, embodies SSAM’s Modern Mindset of Commercial Mediation.

Throughout a prolific litigation career spanning over three decades, Howard has represented Fortune 500 companies and international, financial, technology, manufacturing, transportation, and environmental institutions. Howard’s commercial mediation practice is recognized for providing state-of-the-art solutions in high stakes commercial disputes.

A graduate of Harvard Law and Yale University, Howard actively represents clients in complex contractual matters, cross-border litigation, and international arbitration related to manufacturing, production and distribution of goods, technology and software issues, domestic and global joint ventures, cyber security & privacy, intellectual property, energy, corporate governance, and financial markets. Howard has experience counseling financial institutions on anti-money laundering regulations, fiduciary duty and compliance and has defended individual companies and shareholders in class action suits.

Maintaining a robust pro bono practice, Alan has been recognized for his social service by the American Bar Association, The American Lawyer, Financial Times, and Public Justice, naming him Trial Lawyer of the Year.

EDWIN M. BAUM, ESQ.
SSAM ADR Commercial Mediator
Partner | Perkins Coie, LLP

Utilizing a wealth of trial and appellate advocacy experience, Edwin Baum, Partner, Commercial Litigation at Perkins Coie, represents large private and public companies in complex business litigation. Baum brings a critical level of currency and modernity to his SSAM Commercial Mediation practice, providing strategies and guidance informed by the ever-evolving priorities in corporate governance today.

Baum regularly defends leading corporations, their directors and special committees in class and shareholder actions involving securities laws, breach of fiduciary duty, merger and acquisition transactions, antitrust, product and consumer liability, trade secret protection and employment laws. He provides strategic counsel on transactional matters and business planning, assessing potential liability and developing action plans to prevent or minimize litigation risks. Baum works regularly with clients in a broad range of business sectors including in financial services, private equity, pharmaceuticals and biotechnology, information technology, automotive, transportation and industrial products.

Baum has been helping parties resolve disputes for decades. He began by mediating employment-related disputes while in government service before law school. In addition to serving in the years since as advocate and neutral in near countless mediations of business disputes, Baum writes and teaches extensively about dispute resolution, and serves as a member of the Advisory Board of Cornell’s Scheinman Institute of Conflict Resolution.
At the beginning of the Covid pandemic, Baum and his law firm partner and fellow SSAM Commercial Mediator, Alan Howard, published a series of podcasts that provided practical guidance on conducting mediations remotely using teleconference technology. Their podcast series introduced practitioners to what was, for many, a new concept that almost overnight became a primary mode of mediation.

A graduate of Columbia Law and Cornell University, Baum has sat on multiple committees of the New York City and State Bar Associations, and on the boards and as chief executive officer of local and global non-profit organizations and academic institutions.

TRACEE E. DAVIS, ESQ.
SSAM ADR Commercial Mediator
Partner | Seyfarth Shaw, LLP

Trial attorney, Tracee E. Davis, Partner, Commercial Litigation at Seyfarth Shaw LLP, combines expertise across multiple legal and business disciplines to implement innovative solutions to complex commercial disputes.

“I’m a business lawyer and litigator who knows how to assess and address complex issues on behalf of both large corporate clients and financial institutions”, says Davis, “As a mediator, I combine this body of experience, an extensive understanding across a wide spectrum of law and commerce, with an insider’s approach to help foster practical, meaningful solutions in resolving complex commercial issues”.

Throughout her multi-decade litigation career, Davis has represented Fortune 500 companies with a particular focus on traditional financial institutions, fintech start-ups, global insurance institutions, as well as SAS, cybersecurity, and supply chain management firms.

Davis is considered an expert of matters of ESG-integrated data privacy and data security enforcement, AI technology’s impact on domestic and global corporations, corporate governance and business dissolution and employment and diversity law.  Davis has a deep breadth of experience in class action defense and commercial litigation for large institutional clients.  Prior to her joining Seyfarth, Davis spent six years as lead attorney in the Commercial Division of New York State Court system, presiding over 400 cases and associated settlement conferences.

In 2021, Davis was named to New York State’s 2021 “Law Power 100” list and was Appointed Chair of New York City Bar’s Judiciary Committee.  Davis served on the Ethics Commission of New York’s Unified Court system.

LAURENCE A. LEVY, ESQ.
SSAM ADR Commercial Mediator
Greenberg Traurig

Seasoned attorney, Laurence (Larry) A. Levy of Greenberg Traurig, defines SSAM’s Modern Mindset of Commercial Mediation through his focused practice on contemporary political law, commercial development, corporate & governmental ethics, white collar investigation and global anti-corruption enforcement.

Across a prolific litigation and counseling career of more than four decades, Larry has served three New York City Mayors as Special Counsel, as well as Inspector General of the City’s Law Department. As Deputy Counsel to the Mayor he participated in all aspects of city governance, including, economic-development, major litigation, and emergency/crisis management.

Levy has represented multi-national and US financial, technology environmental and non-profit institutions, while advising Fortune 500 companies on regulatory matters before federal and state agencies, internal investigations, white collar defense, organization, and operation of non-profit entities, litigation, and ethics.  Larry has also served for ten years as an adjunct law professor while maintaining his active practice.

“My focus is on bringing a transactional approach to commercial dispute resolution and providing business leaders the opportunity to make the most advantageous business decisions given the facts and circumstances of the matter at hand”.

Levy was recognized as one of the “Best Lawyers in America” by Government Relations, was the recipient of “Lawyer of the Year” by the Republican National Lawyers Association, and the Corporation Counsel’s “Award for Distinguished Legal Service”.

WILLIAM H. GRONER, ESQ.
SSAM ADR Commercial Mediator

William H. Groner is Founder and Chief Executive Officer of SSAM. Prior, Bill had 35+ years of experience in personal injury and construction law representing personal injury clients as well as insurance and surety companies. During those years Bill participated in hundreds of negotiations involving over One Billion dollars in settlements, with an extensive number of mediations and trials.

Bill handled the 9/11 mass tort litigation representing over 10,000 ground zero responders who were exposed to toxins and contaminants post 9/11. He was a principal negotiator in the decade long litigation which resulted in settlements in excess of $900,000,000.

During his career, Bill has lectured on topics ranging from mediation to ethics to law firm management. Bill has recently been an Adjunct Faculty member at Boston University School of Law teaching a course for 3 years on the Ground Zero mass tort. He has made numerous radio and TV appearances including 20/20 ABC News, CNN (Worldwide), Good Day NY, Fox, and CBS.

Bill has been repeatedly selected as a New York Super Lawyer, characterized as a ‘rating service of outstanding lawyers who have attained a high-degree of peer recognition and professional achievement.’ Bill also enjoys the maximum rating available (AV-5.0) from Martindale-Hubbell, which denotes the “highest level of professional excellence.”

MICHAEL STARR, ESQ.
SSAM ADR Commercial Mediator

Michael Starr has served as a court-appointed mediator and early neutral evaluator for federal and state courts in New York City for over 25 years. Before becoming a full-time neutral, he was a partner at national law firms engaging in complex civil litigation for a range of both employment and commercial matters.

A fellow of the College of Labor and Employment Lawyers, Mr. Starr’s nationwide practice focused on employment law litigation and counseling. Often engaged for cutting-edge issues of substantial client importance, he has been recognized by Chamber US and others for his strategic thinking, legal analysis and broad knowledge of employment law.

In the course of his litigation practice, Mr. Starr has litigated a range of commercial disputes involving shareholder agreements, franchises and distributorships, real estate appraisals, corporate acquisition and earn-outs, antitrust and unfair competition, bankruptcy and reorganization, and other business-to-business matters.
He is a member of the roster of neutral for the NYS Supreme Court Commercial Divisions for New York and Suffolk counties, the U.S. District Court for the Eastern and Southern Districts of New York, and the U.S. Bankruptcy Court for the SDNY.

Drawing on his years of experience mediating labor disputes, Michael Starr practices facilitative mediation. Believing that in the practical affairs of life, there is no such thing as good or bad, only better or worse than the alternative, his goal in mediation is to assist the parties in finding a mutually acceptable outcome that is, for each side, better than the alternative of continuing to litigate.

Michael D. Brown, ESQ.
SSAM ADR Commercial Mediator
Partner/ Ruskin, Moscou, Faltischek P.C.

Michael D. Brown, an accomplished litigator and Commercial Litigation and Insurance Litigation Partner at Ruskin Moscou Faltischek P.C. embodies SSAM ADR’s Modern Mindset of Commercial Mediation through both active litigation, practice- specialization and deep ADR experience. Providing unique credentials and unparalleled experience in both the litigation and Alternative Dispute Resolution of corporate and insurance coverage, defense and regulatory matters, Brown leads his firm’s “Insurance Practice Group” and is widely recognized as a global expert in this area. Brown is also a member of his firm’s “Cyber Security and Data Privacy Practice” and its “ADR Practice Group.”

As a longtime advocate of mediation, Brown has years of Mediation experience as an advocate and acts as a mediator for insurance coverage and other commercial disputes.

A graduate of New York University School of Law, Brown began his career at Weil, Gotshal & Manges before becoming a senior trial attorney and Deputy Bureau Chief in the Office of the Special State Prosecutor for Corruption in the Criminal Justice System. As a frequent lecturer, Brown has spoken on a variety of topics including litigation management techniques, insurance coverage issues, the defense of a variety of professional liability and Directors & Officers claims, various evidentiary issues, the attorney-client privilege, the regulatory aspects of self-insurance and captive insurance programs, the federal Risk Retention Act, and the prospects for federal regulation of the insurance industry. Brown was the originator and co-author of the first commercial cyber liability policy developed with IBM and the Reliance Insurance Company.

In 1983, Brown was a founding partner of Ohrenstein & Brown, LLP, whose insurance practice was rated “Tier 1” By “U.S. News & World Report,” and was the only Long Island Firm to be ranked as Tier 1 for the insurance area until Brown brought his practice to Ruskin, Moscou, Faltischek in 2018.

Brown has served as Chairman of the Subcommittee on Insurance Demutualization of the Association of the Bar of the City of New York and has served on the boards of directors of several publicly owned companies. He has been recognized as a New York Metropolitan area “Super Lawyer,” is published in “Who’s Who in America” and was the only attorney, together with eight other professionals in various professions to receive the 2017-2018 Albert Nelson Marquis Lifetime Achievement Award, republished in the July 24, 2018 “The Wall Street Journal.”